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NEW YORK (AP) Maybe winning doesn’t take care of everything.

Nike is causing a social media storm with its latest online ad showing a picture of Tiger Woods overlaid with a quote from him,
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The ad,
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But some say it’s inappropriate in light of Woods’ past marital woes,
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Woods has long used the phrase at least since 2009 whenever reporters ask him about his or other golfers’ rankings,
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The ad has garnered more than 8,000 likes and 2,
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Others responded on Twitter. Annie Kessler,
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Nike spokeswoman Beth Gast said that the ad references Wood’s refrain that he competes to win,
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When asked about his goals such as getting back to number one, he has said consistently winning is the way to get there,
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Allen Adamson, managing director of branding firm Landor Associates in New York, said the ad signals that Nike believes it is time Woods who in addition to his new No. 1 ranking is now in a much touted relationship with Olympic ski champion Lindsey Vonn is back in the spotlight.

They’re looking at this and saying,
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Marketing consultant Laura Ries was more positive on the move.

The reality is what he said is true,
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The ad comes after Nike has had to sever ties with two other high profile athletes. It dropped Armstrong in October,
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Nike never cut ties with Woods when his scandal broke in 2010, and even tried to help resuscitate his image with a black and white ad four months later featuring a voice over by his late father.

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