If you’ve got an eye for fashion and a passion for shoes, turn your love into a business by starting your own shoe line. With some preparation and hard work, you can start your own shoe line by following these tips:
Study fashion design You might already have shoe designs pouring out of you, but to be successful you need an adequate education. Shoe designers usually need an associate’s or bachelor’s degree in fashion design from one of the 300 programs accredited by the National Association of Schools of Art and Design. You can use your own name or come up with a catchy name for your shoe line that will attract interest. Create a professional Web site showing off and selling your shoe line. Find small fashion magazines and stores that will sell or advertise your line. Market your line to major fashion brands and shoe stores. Under the wing of a large and well established designer, your shoe line and your name can really flourish. Don’t be afraid to be creative and try innovative ways to marketing your line [source: Princecroft Willis].